Performance Marketer

Performance Marketer

Private Full Time GBP £ 24000-27000

HiQ

Newham

3 weeks ago

Company Information

    At HiQ East Ham we offer a complete range of car services, including; tyres, MOT, batteries, exhausts, servicing, wheel alignment, brakes, clutches, vehicle health check, tyre pressure monitoring and much more. Our highly-trained specialists will treat your car as if it’s their own. So you can be sure you’ll get the best possible service and leave with your car in tip top condition.

Job Detail

Field : Tyres & Autocare

Full Job Description

Job Description:

A Performance Marketer is responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. They focus on data-driven strategies, performance analysis, and ROI-driven campaigns across various digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other paid media channels.

Key Responsibilities:

1. Campaign Strategy & Execution

  • Develop and implement performance marketing strategies across PPC, social media, display, retargeting, and affiliate channels.
  • Plan and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, TikTok, Twitter, and other digital platforms.
  • Conduct A/B testing on ad creatives, audiences, and messaging to maximize performance.
  • Optimize campaigns for CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and conversion rates.

2. Data Analysis & Performance Tracking

  • Monitor and analyze campaign performance metrics using Google Analytics, Facebook Business Manager, Google Ads Manager, and other tracking tools.
  • Track key performance indicators (KPIs) such as CTR, CPC, conversion rates, and overall ROI.
  • Use data insights to refine marketing strategies and enhance targeting.

3. Budget Management

  • Allocate marketing budgets across multiple paid channels for maximum efficiency and ROI.
  • Continuously optimize bids and budgets to improve campaign performance.
  • Forecast and report on budget spend vs. expected performance.

4. SEO & Landing Page Optimization

  • Collaborate with SEO teams to align paid campaigns with organic efforts.
  • Work with designers and developers to create and optimize high-converting landing pages.
  • Implement CRO (Conversion Rate Optimization) tactics to improve lead generation.

5. Audience Targeting & Retargeting

  • Develop precise audience segmentation strategies using first-party, second-party, and third-party data.
  • Implement and manage retargeting and lookalike audience campaigns.
  • Optimize audience selection for higher engagement and conversions.

6. Creative & Content Collaboration

  • Work closely with content creators, designers, and copywriters to develop compelling ad creatives.
  • Ensure ad messaging aligns with brand positioning and business goals.
  • Test different creatives and messaging to identify high-performing variations.

7. Marketing Automation & CRM Integration

  • Set up and manage email marketing automation workflows for nurturing leads.
  • Ensure smooth integration between performance marketing efforts and CRM tools (e.g., HubSpot, Salesforce).
  • Leverage automation tools like Google Tag Manager and Zapier to streamline campaign execution.

8. Competitor & Market Analysis

  • Conduct competitive analysis to identify market trends, gaps, and new opportunities.
  • Keep up with industry trends and emerging marketing technologies.
  • Benchmark campaign performance against competitors to enhance strategy.

Required Skills & Qualifications:

  • Proven experience in Google Ads, Facebook Ads, and other paid digital platforms.
  • Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
  • Knowledge of SEO, CRO, and marketing automation tools.
  • Experience in budget management and performance tracking.
  • Ability to create and interpret campaign reports with actionable insights.
  • Excellent communication skills and ability to work with cross-functional teams.

Apply Process

hr@hiqonline.co.uk